Signage specialists from concept to delivery

From small humble beginnings, Apex Signage has grown to be an industry leader in the signage world. Understanding your brand and business objectives has been the key to our success over the past two decades. What drives us is our passion for every project, and the satisfaction of delivering high-end solutions for our clients. Our aim – set the bar high, exceed expectations, be extraordinary. Our signage solutions are not only functional, but are an extension of your brand’s personality.

With a team of highly skilled professionals and a versatile workshop located on Sydney’s Northern Beaches, we have the ability to design and produce every aspect of each project. Experience a seamless process from design through to installation, you are assured that your project will be managed and executed to the highest possible standards.

Office Locations

Northern Beaches: 12/36 Campbell Avenue Cromer NSW 2099

Queensland: 7/249 Scottsdale Drive, Robina, QLD 4226

Victoria: Suite 42, 135 Cardigan St, Carlton Vic 3053

our leadership team

Managing Director AKA Self-Designated Adult In-Charge

Nick Greally

With close to two decades in the sign industry, Nick is the original at Apex Signage. His skills and knowledge mean he is one of the most sought after consultants in the industry. Nick now predominantly specializes in the commercial building sector, managing tenders and projects for retail and commercial fit-outs. With a focus on sustaining client relationships, his efficiency with communication and quick response time are critical in the fast-paced fit-out and construction industry.
Skills: Estimation, Commercial Projects, Retail Signage, Visual Merchandising
Goal: To be the very best in the industry.

Director of NSW AKA Ringleader of Operations

Sam Arnold

Over 25 years of experience in all aspects of wide format printing & signage. After receiving a Diploma in Graphic Design from Langley College, Sam worked as a screen printer and platemaker before starting a career in signage. Sam has worked in key roles in some of Australia's largest sign companies but has found his home with Apex on the Northern Beaches.
Skills: Graphic Design, Estimation & Project Management.
Goal: To bring clients ideas to life and deliver the highest quality possible for the best price.

Finance Manager AKA Number Ninja

Kadie Greally

With a Bachelor of Business and a Diploma of Chartered Accounting behind her, Kadie has 10 years accounting and finance experience. After working in public practice in an advisory role, Kadie left the corporate world and made the leap to join the Apex Signage team. Her success here is driven by her understanding that trust and value are the two most important factors when providing advice.
Skills: Finance, Accounting, Taxation
Goal: To provide good advice that creates a better life.

CFO (Chief Fetch Officer) AKA Resident Pooch


Inca is our office dog, who quite frankly lazes around all day getting pats. She does bring a smile to everyone’s face all day, so we decide to keep her on.
Skills: Eating, getting pats, being a good girl

Office Administrator AKA Phone answerer

Michelle Harradine

With over 15 years of Customer Service experience, more recently focusing on the Golfing world Michelle decided to move on and see if the grass is greener away from the course. Michelle is the office all-rounder and is more than happy to help you with any queries you may have!
Skills: Admin, Customer Service & Snack Restocker
Goal: To keep the dogs happy at all times and maybe convince them to not bark at almost every customer for fun.


Julie Lima

With a bachelors of Graphic Design and a diploma in Marketing, Julia has worked several years with marketing campaigns for retail. Since arriving in Australia in 2017 Julia has shifted her focus to signage, using her creative brain and design skills to help make even the most complex multi level fitout signage plan or intricate fabricated sign easy to interpret on a single A3 piece of paper.
Skills: Design, information architecture, environmental graphics, Illustrator, Photoshop
Goal: showcase the best interpretation of what our clients want in the most detailed yet simple form

safety Icon

We take work place safety seriously.


We are serious about helping our environment.