Signage specialists from concept to delivery

From small humble beginnings, Apex Signage has grown to be an industry leader in the signage world. Understanding your brand and business objectives has been the key to our success over the past two decades. What drives us is our passion for every project, and the satisfaction of delivering high-end solutions for our clients. Our aim – set the bar high, exceed expectations, be extraordinary. Our signage solutions are not only functional, but are an extension of your brand’s personality.

With a team of highly skilled professionals and a versatile workshop located on Sydney’s Northern Beaches, we have the ability to design and produce every aspect of each project. Experience a seamless process from design through to installation, you are assured that your project will be managed and executed to the highest possible standards.

Office Locations

Northern Beaches: 12/36 Campbell Avenue Cromer NSW 2099

Gold Coast: Unit 7b/249 Scottsdale Drive Robina QLD 4226

our leadership team

Managing Director AKA Self-Designated Adult In-Charge

Nick Greally

With close to two decades in the sign industry, Nick is the original at Apex Signage. His skills and knowledge mean he is one of the most sought after consultants in the industry. Nick now predominantly specializes in the commercial building sector, managing tenders and projects for retail and commercial fit-outs. With a focus on sustaining client relationships, his efficiency with communication and quick response time are critical in the fast-paced fit-out and construction industry.
Skills: Estimation, Commercial Projects, Retail Signage, Visual Merchandising
Goal: To be the very best in the industry.

Director of NSW AKA Ringleader of Operations

Sam Arnold

Over 25 years of experience in all aspects of wide format printing & signage. After receiving a Diploma in Graphic Design from Langley College, Sam worked as a screen printer and platemaker before starting a career in signage. Sam has worked in key roles in some of Australia's largest sign companies but has found his home with Apex on the Northern Beaches.
Skills: Graphic Design, Estimation & Project Management.
Goal: To bring clients ideas to life and deliver the highest quality possible for the best price.

Head of Design AKA Adobe Guy

Kevin Searles

Tertiary educated in Graphic Design, Marketing and Project Management, with over 15 years in art direction and design, Kevin is well versed in designing and managing projects at Apex. With a keen eye for detail and a knack for solving problems before they present themselves, he takes great pride in providing the best possible experience for our clients.
Skills: Design, Branding, Project Management, Communication
Goal: Ensuring briefs are communicated effectively and design outcomes are achieved.

Finance Manager AKA Number Ninja

Kadie Greally

With a Bachelor of Business and a Diploma of Chartered Accounting behind her, Kadie has 10 years accounting and finance experience. After working in public practice in an advisory role, Kadie left the corporate world and made the leap to join the Apex Signage team. Her success here is driven by her understanding that trust and value are the two most important factors when providing advice.
Skills: Finance, Accounting, Taxation
Goal: To provide good advice that creates a better life.

Account Manager AKA Vehicle Graphics Guru

Bryn Evans

With a Diploma in Commercial Arts & Graphic Design as well as a Certificate in Sign Craft, Bryn brings his 8 years experience and enthusiasm to the team at Apex. A skilled all-rounder in all things signs, Bryn has found his niche in vehicle signage design and wrapping.
Skills: Vehicle Wraps, Fleet Signage and Graphic Design
Goal: To bring a client's ideas to life, from concept all the way through to the finished project.

CFO's (Chief Fetch Officers) AKA Resident Pooches

Inca & Aloha

Inca and Aloha are our office dogs, who quite frankly laze around all day getting pats. They do bring a smile to everyone’s face all day, so we decide to keep them on.
Skills: Eating, getting pats, being good girls

Office Administrator AKA Phone answerer

Michelle Harradine

With over 15 years of Customer Service experience, more recently focusing on the Golfing world Michelle decided to move on and see if the grass is greener away from the course. Michelle is the office all-rounder and is more than happy to help you with any queries you may have!
Skills: Admin, Customer Service & Snack Restocker
Goal: To keep the dogs happy at all times and maybe convince them to not bark at almost every customer for fun.

Designer / PM

Caleb Dawson

With a Diploma of Product Design and 15 year’s experience in graphic design and signage,
Caleb is highly regarded in the industry. He brings creative signage solutions to projects that demand a high degree of technical design. His eye for detail ensures quality projects are delivered on time, with high quality results.
Skills: Product Design, Graphic Designer & Project Management
Goal: Exploring dreams & ideas with clients through projects, and turning them into reality


Julie Lima

With a bachelors of Graphic Design and a diploma in Marketing, Julia has worked several years with marketing campaigns for retail. Since arriving in Australia in 2017 Julia has shifted her focus to signage, using her creative brain and design skills to help make even the most complex multi level fitout signage plan or intricate fabricated sign easy to interpret on a single A3 piece of paper.
Skills: Design, information architecture, environmental graphics, Illustrator, Photoshop
Goal: showcase the best interpretation of what our clients want in the most detailed yet simple form

We take work place safety seriously.


We are serious about helping our environment.