Though cars aren’t as large as busses or trailers, they still represent a major presence on the road when they have been wrapped to promote your company.

If your fleet of vehicles is out on the road every day and it’s not visually promoting your business, you’re missing out on many potential connections. So what is a car wrap?

Defining Car Wrapping

You may be wondering, what is car wrapping all about? Another common question is What is the point of wrapping your car? A car wrap is a state-of-the-art way to customise and change the appearance of your vehicle’s colour.

The car wrap procedure involves applying a series of vinyl decals to the painted surfaces of the car. The finished product provides a way for businesses to advertise their goods or services in an effective and cost-efficient manner.

car wrap

Vehicle Advertising Opportunities

Car wrapping is an ideal method for creating compelling vehicle signage for your community to take notice of.

It creates an amazing opportunity for any kind of business to promote their product by putting it in the public eye in a non-intrusive way.

If your car wrap includes your company logo, slogan and colours, this is a positive way to embed your business into the minds of consumers. Quite simply, your audience will remember you without even trying.

Additional Advantages of Vehicle Wrapping

No Damage

One of the most appreciated benefits of car wrapping is that it in no way damages your expensive paint underneath. On the contrary, a car wrap provides a durable layer of protection for it against rock chips, sand and harsh UV rays.


Although a car wrap is an investment, it is significantly more cost-effective than having a custom paint job. In addition to this, remember that car wrapping is not permanent like a paint job is, so you always have the option of going back to the original factory colour if you so desire.

Endless Options

Customisation options are almost endless with car wraps. You have the option of selecting finishes such as matte, satin, camo or carbon fibre, for example. Only a trained eye will be able to tell the difference between vehicle graphics applied with a wrap and those that have been painted on.

You don’t need to wrap your entire vehicle. You may choose to do a partial wrap by simply putting your company’s logo and contact information on the hood or door if you so desire.

How to Wrap a Car

First of all, it must be said that your car’s existing paint job must be in good condition in order for the car wrap to be successful. Also, if there are any scratches and dings, these need to be repaired before the vehicle wrapping process. Otherwise, these imperfections will show up on the surface when you wrap your car.

To begin the car wrapping process, the car is thoroughly washed and detailed with a clay bar and/or isopropyl alcohol to remove any impurities that are in the paint.

Next, the bumpers, headlights and taillights are removed so that the wrap can be applied as close to the edges of the panels as possible. The vinyl wrap is then applied to the car, and a heat gun is used to make it stick to the exterior.

The vinyl is carefully cut away from the windows, door jambs and trim. Lastly, a squeegee is used to remove any air bubbles. You should allow several days for the entire process to be completed.

Final Thoughts

Having corporate vehicle signage presents the opportunity to effortlessly represent your business 24 hours a day, 7 days a week.

Presenting constant exposure while on the road is an excellent method for attracting new clientele. Coupled with other marketing strategies, car signage through the help of a car wrap can help to boost local exposure and foster brand awareness.

Trust the professionals at Apex Signage to do an excellent job wrapping your business vehicles and unlock your company’s true potential.

If you have any more questions about our car wrap services, simply call us or visit our contact us page. 

Apex Signage Services

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